Host Kenneth "Shark" Kinney speaks with AJ MacQuarrie about the vast landscape of digital tools. AJ shares a comprehensive guide to utilizing technology to not only survive but thrive in the competitive world of professional speaking. Explore the importance of establishing a web presence, leveraging different platforms for monetization, and the significance of choosing and mastering the right tools for business growth. 

AJ's Tech Tools Guide can be found here.

In this episode of Speakernomics, you will:  

• Understand the Importance of Technology: Learn why mastering technology tools is crucial for professional speakers looking to grow their business and extend their reach beyond traditional stages. 
• Explore Essential Digital Tools: Gain insights into various technology tools, from necessities like professional email and websites to advanced tools like CRMs and online course platforms. 
• Monetize Your Message Across Platforms: Discover strategies to monetize your speaking business through non-traditional platforms like podcasts, webinars, and social media, enhancing your brand's value and establishing yourself as an expert in your field. 
• Effective Use of Online Courses and Memberships: Understand how to use online courses and memberships not as direct revenue streams but as tools to solidify your expertise and attract more speaking opportunities. 
• Navigate the Tech Stack for Speakers: Learn how to select, manage, and effectively use a range of digital tools to streamline your speaking business, save time, and increase efficiency. 
• Balance Technology with Personal Branding: Explore the balance between leveraging technology and maintaining a personal touch in your speaking business, ensuring your digital presence authentically represents your brand. 

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