Sara Archer is a former neuroscientist turned SaaS startup operator and has 8+ years building ambitious, international sales teams. She is absolutely determined to convince the skeptics that ‘sales’ is not a dirty word. In her current role as Head of Sales with ChartMogul, she helps top-tier subscription businesses around the globe grow faster using their revenue data — think recurring revenue, churn, customer lifetime value.

Sara joined the Predictable Revenue Podcast to talk about how technical credibility and the knowledge of SaaS metrics will help you close more deals.

Highlights: Why is technical credibility so important for sales reps today (1:28), how can sales reps learn this information (2:59), how to learn about your target market & the tools they’re using (4:38), do prospectors need to have technical knowledge (10:26), how do SaaS metrics impact credibility (12:50), the impact of technical credibility & knowledge of SaaS metrics (16:21).

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228: How technical credibility and a knowledge of SaaS metrics will help you close more deals