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Entrepreneurs on Fire
Neuroscience, Storytelling and the Future of Marketing with Tracy J. Trost
Oct 24, 2023
31:05
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Tracy J. Trost, an award-winning filmmaker and creator of American Homecoming, discusses the power of storytelling in marketing. Topics include pursuing goals, the neuroscience of storytelling, marketing challenges, effective sales software, and enhancing storytelling by incorporating reciprocity, liking, and language.
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Quick takeaways
- Storytelling is important in marketing because it touches the subconscious and can create a strong emotional connection with audiences.
- Letting go of past beliefs and conditioning is necessary to pursue one's dreams and find success.
Deep dives
The Power of Storytelling and Neuroscience
This podcast episode delves into the connection between storytelling, neuroscience, and marketing. The guest, Tracy J. Trost, an award-winning filmmaker, discusses how storytelling touches the subconscious and the importance of incorporating storytelling techniques in marketing efforts. He emphasizes the role of authority, reciprocity, liking, consistency of image, social proof, and scarcity in effective storytelling. Tracy shares examples from his work in fundraising, using neuroscience to test and refine storytelling techniques for maximum impact. He also introduces his upcoming television show, American Homecoming, which focuses on home makeovers for disabled veterans and highlights the power of storytelling behind the story.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode