Entrepreneurs on Fire

Neuroscience, Storytelling and the Future of Marketing with Tracy J. Trost

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Oct 24, 2023
Tracy J. Trost, an award-winning filmmaker and creator of American Homecoming, discusses the power of storytelling in marketing. Topics include pursuing goals, the neuroscience of storytelling, marketing challenges, effective sales software, and enhancing storytelling by incorporating reciprocity, liking, and language.
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