DECIDING BETWEEN A VOLUME BUSINESS OR A NICHE BUSINESS

We're getting right to the point: how do you decide what business you want to build? There's so much advice out there that it's hard to know who has your best interest at heart. So I'm going to break down the difference between volume businesses and niche businesses, and how they each relate to revenue. Using examples from service providers and product differentiation, I explain the strategies and considerations behind each type of business. Whether you're looking to reach a wide audience or cultivate deep relationships, there's something for everyone. I'm going to tell you exactly how you can discover ways that you can elevate your business and attract the right clients.

▶︎ Watch the Video Podcast Here!

00:00 — Intro

00:57 — The Difference Between Niche & Volume Businesses

07:24 — Passive Offers

09:24 — Templates & Bundles

10:33 — Custom & High Touch Offers

12:32 — Beyonce Your Business

14:27 — The Big Price

Resources:

• Outliers: The Story of Success by Malcolm Gladwell
• The Doers Portal
• Team AP Consulting
• Team AP Resource Shop
• The Roundtable
• Freebies

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