Masters of Scale How the word "no" inspires change, w/Princess Reema
May 16, 2023
In this engaging discussion, Princess Reema bint Bandar Al Saud, Saudi Arabia’s Ambassador to the U.S. and advocate for women's rights, shares her journey from royal duties to entrepreneurship. She highlights how personal privilege can drive societal change and discusses her advocacy for women’s inclusion in the workforce, particularly in sports. Princess Reema emphasizes the importance of local storytelling and community engagement in fostering empowerment, showcasing innovative solutions like Arizona Luminaria to address media challenges and inspire change.
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Navigating Restrictions
- Princess Reema, then CEO, faced the challenge of employing women in her luxury department store due to legal restrictions.
- Working with the Ministry of Labor, they researched obstacles and drafted regulations that allowed for a shared workplace, impacting other sectors.
Bathroom Breakthrough
- When tasked with female inclusion at the Ministry of Sports, Princess Reema found no women's bathrooms in the building.
- Through persistent, creative solutions like placing ladies' products in a bathroom marked for women, the signage issue was resolved.
Incremental Change
- Take small steps towards change instead of large leaps, and bring others along on the journey.
- Recognize when change is coming and identify the small threads that you can hold onto to build momentum.