Sounds Profitable

Neither Fish Nor Fowl

Jun 28, 2023
Discussion on the upcoming release of a new study on podcast advertising. The chapter explores the challenges faced and the need to educate buyers. Emphasizing the importance of honoring podcasting's diversity and history while embracing innovation and integration in ad tech.
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Episode notes
1
Introduction
00:00 • 2min
2
The Perception of Podcast Advertising by Brand and Agency Buyers
02:25 • 3min
3
The Evolution and Importance of Podcasting
05:01 • 2min