Trigger Strategy
067: Coping with "I'll know it when I see it"
Jul 30, 2024
The conversation delves into the challenges of navigating creative work without a clear brief, often leading to vague expectations. They discuss how people often can't articulate what they want until they see it, making feedback essential. The hosts explore innovative ways to manage ambiguity, emphasizing collaborative exercises to refine ideas. They also highlight the importance of fostering a supportive environment and embracing creative chaos, encouraging spontaneous approaches that break from traditional thinking.
35:46
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Quick takeaways
- The podcast highlights the challenge of vague briefs in creative work, emphasizing the need for a structured approach to foster collaboration and clarity.
- It discusses innovative techniques like 'forced mutation' and unconventional ideation methods that encourage creativity and surprise while managing group dynamics.
Deep dives
The Challenge of Concept Development
Creating a fully realized concept under tight expectations can be daunting, especially when the boss has a specific vision but cannot articulate it clearly. The discussion highlights the difficulties faced by a workshop participant trying to gather input from a diverse group of stakeholders like developers and project managers. Instead of fostering collaboration, the competitive atmosphere of the workshop led to frustration rather than productive output. The experience serves as a reminder of the complexities involved in balancing group dynamics and individual expectations when innovating within a constrained environment.
