374. Case Cost Crisis: How to Survive the PE Squeeze w/ Jon Walner

Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten.

You’ll learn:

• How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong.

• Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over.

• Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts.

• Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow.
  

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