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The Joe Pomp Show
#244 Tiger Woods Is Leaving Nike, Patrick Mahomes Signs An Endorsement Deal With PRIME, And NIL Evens The College Football Playing Field
Dec 20, 2023
This podcast discusses Tiger Woods leaving Nike after 27 years, Patrick Mahomes' endorsement deal with PRIME, and how NIL is impacting college football recruiting. The episode delves into the evolution of Woods' partnership with Nike, the rise and fall of BioSteel, and the changing landscape of athlete endorsements and recruiting in college football.
26:06
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Quick takeaways
- Tiger Woods' departure from Nike marks the end of an iconic $500 million endorsement era in sports history.
- NIL regulations are revolutionizing college football, reshaping recruitment strategies and empowering players with endorsement opportunities.
Deep dives
Tiger Woods' Endorsement Deals with Nike
Tiger Woods' longstanding partnership with Nike is discussed, highlighting the evolution of his endorsement deals with the sportswear giant. Starting in 1996 with an initial five-year contract worth $40 million, Woods went on to sign subsequent deals ranging from $100 million to $200 million, totaling between $500 million to $660 million in earnings. Nike's enduring support through Woods' highs and lows is emphasized in the discussion, showcasing the impact of their iconic partnership in sports history.
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Discover
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