#244 Tiger Woods Is Leaving Nike, Patrick Mahomes Signs An Endorsement Deal With PRIME, And NIL Evens The College Football Playing Field
The Joe Pomp Show
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The Rise and Fall of BioSteel: A Lesson in Endorsement Deals
Exploring the financial downfall of BioSteel, a sports drink company that attracted iconic athletes like Patrick Mahomes and Wayne Gretzky but ended up bankrupt, leaving endorsers like Mahomes with worthless equity. The chapter delves into Mahomes' endorsement deals, the impact of BioSteel's bankruptcy on his equity, and his new partnership with Prime, shedding light on the financial implications for the star athlete.
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