Donna Amos, a marketing expert with over 30 years of experience, shares her insights tailored for solopreneurs. She discusses the unique marketing challenges they face versus larger businesses, and how to blend traditional methods with modern strategies. Donna emphasizes leveraging AI for customer profiling and the importance of personal connections. Budget-friendly tactics for maximum impact and the critical roles of video content and optimized messaging are also covered, ensuring solopreneurs can stand out in a crowded market.
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volunteer_activism ADVICE
Consistent Marketing
Solopreneurs often struggle with balancing marketing and client work.
Maintain consistent marketing efforts to avoid income fluctuations.
volunteer_activism ADVICE
Webinars for Lead Generation
Consider webinars for lead generation; they attract engaged audiences.
Follow up with nurturing campaigns for better lead conversion.
volunteer_activism ADVICE
AI for Workflow Automation
Leverage AI for streamlining tasks like building marketing funnels and workflows.
Use AI tools to guide you, but retain control over the actual building process.
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In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some expert guidance. And that’s exactly what we have for you today! Meet Donna Amos, the mastermind behind The Marketing Blueprint: From Planning to Profit and owner of Solopreneur Solutions, LLC.
Donna has over 30 years of marketing experience. She’s worked with thousands of clients, helping them turn marketing mayhem into clear, actionable strategies. But don’t worry, Donna’s no textbook talker. She’s known for translating complex concepts into plain English, often with a dash of humor.
We discuss things like:
Unique challenges and opportunities solopreneurs face compared to larger businesses
How traditional methods like print media or direct mail fit into today's digital-heavy landscape
How solopreneurs can leverage AI effectively
Key foundational marketing steps that new entrepreneurs should prioritize
How solopreneurs can better understand and connect with their ideal audience
How to differentiate yourself in a crowded market
Universal marketing strategies or principles that every business should adopt
Budget-friendly marketing strategies for maximum impact
Be sure to tune in!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro! Access SoloSuite Intro
The Aspiring Solopreneur 