The Aspiring Solopreneur 144. Your First Marketing Moves: Where Every Solopreneur Should Begin with Donna Amos
Nov 19, 2024
Donna Amos, a marketing expert with over 30 years of experience, shares her insights tailored for solopreneurs. She discusses the unique marketing challenges they face versus larger businesses, and how to blend traditional methods with modern strategies. Donna emphasizes leveraging AI for customer profiling and the importance of personal connections. Budget-friendly tactics for maximum impact and the critical roles of video content and optimized messaging are also covered, ensuring solopreneurs can stand out in a crowded market.
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Consistent Marketing
- Solopreneurs often struggle with balancing marketing and client work.
- Maintain consistent marketing efforts to avoid income fluctuations.
Webinars for Lead Generation
- Consider webinars for lead generation; they attract engaged audiences.
- Follow up with nurturing campaigns for better lead conversion.
AI for Workflow Automation
- Leverage AI for streamlining tasks like building marketing funnels and workflows.
- Use AI tools to guide you, but retain control over the actual building process.
