In his keynote Bruce Nussbaum argues we live in a world of VUCA—Volatility, Uncertainty, Complexity and Ambiguity. The pace of change, the rate of change and the kind of change in our personal and business lives is a once-in-a-century event. How do we find Opportunity in a world of VUCA and transform that into Products, Services and Engagements with consumers that generate value for our businesses and for ourselves? Join #productized18 and learn about the latest trends.