

680: $60k on the Side With This Niche Virtual Assistant Service
25 snips Jun 30, 2025
Hannah Morgan, founder of Heron House Management, helps busy families regain their time with her virtual assistant service, bringing in $60,000 last year. She discusses innovative marketing strategies using community fundraisers and the importance of specialized services to ease the mental load of parenting. Hannah also shares her unique pricing model and how building strong client relationships can drive business growth. With valuable insights on overcoming challenges and fostering resilience, she offers inspiration for aspiring entrepreneurs.
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Virtual House Manager Inspiration
- Hannah applied her project management skills to personal life after becoming a parent.
- She created a virtual house management service to reduce mental load for families.
Niche Focus on Mental Load
- The mental load concept highlights unseen administrative burdens in families.
- Positioning as specialists in house management created a niche market with high value.
Get Customer Feedback Early
- Use conversations and social media like Facebook groups to understand customer pain points.
- Conduct open discussions rather than surveys to validate your business idea.