How I Built This with Guy Raz Literally unearthing a climate solution with Cody Finke of Brimstone
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Nov 16, 2023 Cody Finke, co-founder and CEO of Brimstone, is on a mission to revolutionize cement production. With traditional methods contributing significantly to CO2 emissions, he discusses how replacing a key ingredient can transform the industry from carbon-intensive to carbon-negative. Dive into Finke's academic journey and the innovations behind using calcium silicate rocks. He also addresses the challenges of market acceptance and scaling operations, all while paving the way for a sustainable future in construction.
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Solar Toilets
- Cody Finke initially focused on climate solutions like solar-powered toilets.
- Despite winning a Gates Foundation award, he realized its lack of economic viability limited impact.
Water Electrolysis
- After the toilet project, Cody explored water electrolysis to replace fossil fuels with hydrogen.
- He abandoned it, doubting its cost-effectiveness compared to fossil fuels.
Cement's Potential
- Cody prioritized chemistry-related climate issues due to his background.
- Cement production stood out due to its high emissions and low investment in decarbonization.