The Plantbased Business Hour
Why Europe Is Leading the World In Plant-based Options with Pascal Bieri of Planted
Dec 5, 2024
Pascal Bieri, Co-founder of Planted Foods, reveals why Europe is at the forefront of the plant-based movement. He discusses the rapid growth of VegTech and how innovative alternatives to meat are reshaping diets. The conversation touches on the economic impacts of animal-based diets, emphasizing a staggering $12.7 trillion cost on health. Bieri also highlights challenges in marketing plant-based options amid skepticism and the need for collaboration to enhance accessibility. It's a deep dive into a promising future for sustainable eating!
51:22
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Quick takeaways
- Europe's plant-based market is thriving due to increasing consumer demand for sustainable food and innovative, quality products like those from Planted.
- Effective communication about the health benefits of plant-based diets is crucial for overcoming consumer misconceptions and fostering acceptance of plant-based alternatives.
Deep dives
The Shift Towards Plant-Based Solutions
The global food industry is undergoing a significant transformation as it moves away from animal products towards plant-based alternatives. This shift is driven by both sustainability and economic factors, with an emphasis on addressing climate change, deforestation, and rising healthcare costs. The podcast highlights the connection between food systems and climate action, emphasizing the need for increased investment in food technology to enable this transformation. As the demand for plant-based products grows, the sector is poised to become a major player in creating a more sustainable food supply chain.
