The Plantbased Business Hour Why Europe Is Leading the World In Plant-based Options with Pascal Bieri of Planted
Dec 5, 2024
Pascal Bieri, Co-founder of Planted Foods, reveals why Europe is at the forefront of the plant-based movement. He discusses the rapid growth of VegTech and how innovative alternatives to meat are reshaping diets. The conversation touches on the economic impacts of animal-based diets, emphasizing a staggering $12.7 trillion cost on health. Bieri also highlights challenges in marketing plant-based options amid skepticism and the need for collaboration to enhance accessibility. It's a deep dive into a promising future for sustainable eating!
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Planted's Natural Ingredient Start
- Planted Foods started in 2019 with just four natural ingredients and a fermentation process for vitamin B12.
- The founders focused on clean, versatile plant-based products rather than meat replicas.
Own Factory Drives Innovation
- Building their own factory let Planted control production and rapidly improve product quality through customer feedback.
- Scale, automation, and digitalization significantly lowered production costs and improved market advantage.
Taste Trumps Many Plant Options
- European plant-based markets vary greatly; UK and Switzerland have distinct consumer behaviors.
- Many early plant-based products failed due to poor taste, causing consumer distrust and market consolidation.