Why Europe Is Leading the World In Plant-based Options with Pascal Bieri of Planted
The Plantbased Business Hour
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Navigating the Plant-Based Market
This chapter explores the advantages of clean, plant-based proteins over traditional animal proteins, emphasizing factors like taste, price, and consumer education. It highlights the marketing challenges posed by the meat industry and discusses the importance of collaboration for product accessibility. Additionally, the chapter addresses consumer preferences and perceptions in both Europe and the U.S., revealing the driving forces behind plant-based consumption.
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