#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans

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Feb 2, 2023

In this engaging discussion, Elan Lee, co-creator and CEO of Exploding Kittens, shares his journey from video game design at Xbox to creating a global gaming sensation. He reveals insights into their record-breaking Kickstarter campaign, raising nearly $9 million through innovative storytelling and community engagement. Lee discusses the creative process behind games like 'Poetry for Neanderthals,' emphasizing simplicity and player interaction. The conversation touches on the evolution of game distribution, designing tabletop experiences, and fostering connections through play.

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ANECDOTE

Poetry for Neanderthals Development

Elan Lee recounts the development of Poetry for Neanderthals, initially conceived as a complex language-learning game.
Through iterative playtesting, they simplified the core mechanic to guessing single-syllable words, enhancing the humor.

INSIGHT

Games as Tools for Social Interaction

Elan Lee emphasizes that games should facilitate players entertaining each other, not solely rely on the game itself for entertainment.
This approach fosters memorable social interactions and laughter, making the game a tool for connection.

ANECDOTE

Exploding Kittens Kickstarter Success

Exploding Kittens' Kickstarter initially aimed for $10,000 but raised nearly $9 million.
This success stemmed from leveraging Elan Lee's alternate reality game experience and Matt Inman's established Oatmeal audience.

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Elan Lee (@elanlee) is the co-creator and chief executive officer of Exploding Kittens, a leading gaming and entertainment company. Under his leadership, Exploding Kittens has expanded its portfolio to nearly 30 different games with more than 20 million games sold in more than 50 countries since its founding in 2015.

Before founding Exploding Kittens, Lee was the chief design officer at Xbox Entertainment Studios, where he led the Interactive Entertainment Portfolio. Prior to that, he was the founder and chief creative officer of Fourth Wall Studios and co-founder of 42 Entertainment. He began his career at Microsoft Games Studios as a lead designer on the original Xbox.

Lee has won a Primetime Emmy for the series Dirty Work; Game Innovator of the Year for Exploding Kittens; a Peabody Award for the world’s first alternate reality game, The Beast; and an IndieCade Trailblazer Award for a distinguished career in interactive entertainment, among others.

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[06:00] Poetry For Neanderthals and collaborating with creative cohorts.

[16:41] Kitty Test Pilots and core gameplay loops.

[22:21] Crowdfunding, alternate reality games, and internet archaeology.

[25:54] Matthew Inman and The Oatmeal millions.

[32:18] The perils of operating faster than the speed of Gmail.

[34:06] Converting casual fans into superfans.

[34:51] What not to do when your Kickstarter goes better than expected.

[36:51] The budget of production needs to fit the fun.

[43:01] Does size matter?

[44:44] From direct-to-consumer sales to being featured in big box stores.

[47:07] Building a game from scratch quickly.

[52:26] Guiding principles.