Travis Makes Money Make Money with the "Business Sergeant" | Chris Hallberg
In this episode, Travis sits down with leadership expert and “Business Sergeant” Chris Hallberg to unpack how great sales and great leadership go hand in hand. From shoveling driveways in Minnesota to scaling and selling an energy‑efficient remodeling company during the Great Recession, Chris shows how disciplined systems, integrity in sales, and long‑term thinking can build serious revenue.
On this episode we talk about:
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How Chris went from shoveling snow and working at McDonald’s to military police, then into construction sales and six‑figure commission income
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The story of launching an energy‑efficient remodeling business in 2008–2010 using tax credits, ROI calculators, and “green” door‑to‑door canvassing to thrive while legacy contractors went under
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Why door‑to‑door is still “king” in certain home-services niches, and how to sell respectfully at the front door without being a stereotypical high‑pressure closer
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The mindset shift from zero‑sum “I win, you lose” sales to win‑win selling that focuses on impact, education, and walking away when you’re not the best fit
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How Chris now helps leadership teams implement EOS and uses his GoExpand AI platform to build disciplined, accountable, highly profitable organizations
Top 3 Takeaways
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The best salespeople think of themselves as problem solvers and educators, not manipulators; they’re willing to walk away when their solution is not truly in the customer’s best interest.
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In tough economies, differentiation plus math wins: pairing tax incentives, real energy‑savings ROI, and targeted canvassing allowed Chris’s company to grow while others shrank.
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Long‑term success comes from systems and culture, not just charisma—frameworks like EOS and tools like GoExpand help leadership teams create repeatable, scalable performance.
Notable Quotes
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“I look at people as helping people, not selling people. No one wants to be sold, but everybody needs help.”
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“If you serve other humans, you’ll get your just rewards. If you’re only trying to take, you’ll only get what they’ll let you have.”
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“Both models can work for six months, but only one works for ten years.”
Connect with Chris Hallberg:
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Website (Veteran community): https://bizsgt.com
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Coaching & software: https://goexpand.com
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EOS Implementer profile: https://implementer.eosworldwide.com/chris-hallberg
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