Creating a visually stunning book can enhance an author's credibility and brand.
Running a successful Kickstarter campaign offers networking and marketing opportunities.
Using visuals in communication can enhance clarity and facilitate structured thinking.
Deep dives
Importance of Creating a High-Quality Book
Creating Clarity, a visually stunning and heavy business book, was written in response to demand from readers. The goal was to make a book that showcased the author's expertise in visual tools and created clarity for the readers. The book was designed with a lot of white space, high-quality paper, and numerous visuals. The author acknowledges the challenges of creating such a book, from lack of specific advice on book publishing to the high costs associated with printing. Despite the financial investment and time commitment, the author believes that creating a beautiful book is a worthwhile endeavor that enhances the credibility and brand of the author.
Lessons Learned from Kickstarter Campaigns
The author highlights six key insights gained from running multiple Kickstarter campaigns. Firstly, it is crucial to recognize that Kickstarter is not a get-rich-quick scheme and that the profit margins may not be as high as anticipated. Secondly, the time investment required is often underestimated, and planning for at least two months of dedicated work is advisable. Thirdly, overcommunication is essential, as regularly engaging with backers and promoting the campaign is crucial for success. The author also recommends being realistic about funding goals, ensuring that the rewards offered align with backers' interests, seeking professional advice when needed, and maintaining a positive mindset throughout the campaign.
The Benefits and Impacts of Kickstarter Campaigns
Running a successful Kickstarter campaign can provide various advantages. Beyond the potential financial gain, it serves as a marketing tool, generating buzz, attracting new followers, and expanding the author's network. Kickstarter backers can become brand ambassadors, promoting the book and aiding in its post-campaign sales. Additionally, the campaign helps establish credibility, as backers view it as evidence of the author's commitment to quality and dedication to their craft. While Kickstarter campaigns require significant time and financial investment, they offer invaluable opportunities for networking, marketing, and expanding an author's reach.
The Power of Visuals in Communication
Hologa shares their expertise on using visuals as a tool for effective communication. They explain that visuals, such as drawings and icons, can quickly convey ideas in a structured way. Hologa emphasizes the importance of intention in the creative process, translating words into visuals to enhance clarity. They also discuss their personal experience of thinking in words before translating them into visuals.
Embracing Neurodiversity and Breaking Free from Masking
Hologa opens up about their journey of self-discovery as an autistic person. They discuss the challenges of masking, pretending to be neurotypical, and the importance of authenticity. Hologa highlights the strength of seeing patterns and understanding logical structures, which aids their non-fiction writing. They also provide insights into managing energy levels as an autistic consultant and offer advice on embracing neurodiversity as a creative.
How might thinking differently help you create clarity in our noisy world? How can you produce a high-quality print book — and successfully fund it on Kickstarter? Holger Nils Pohl discusses these things and more. In the intro, Copyright in an age of AI [Self Publishing Advice, Monica Leonelle, Ars Technica, The Verge, The Atlantic; […]