Property Management Business cover image

Property Management Business

21. Online Marketing Dos and Don'ts

Feb 27, 2024
Explore the challenges of online marketing for property management businesses, including the importance of strategic marketing mindset. Learn about website design, video content, and insights into the 2024 property management landscape. Find out how to stand out and build trust in a changing advertising world.
43:31
Creator website

Episode guests

Stephen Fox

Podcast summary created with Snipd AI

Quick takeaways

  • Long-term marketing mindset is crucial due to ever-changing advertising landscape.
  • Tailoring messages to specific audience avatars and geographic markets leads to successful branding.

Deep dives

Marketing Strategies for Property Managers

Property managers discussed effective marketing strategies during the podcast episode. They highlighted the importance of targeted content creation for specific audiences like accidental landlords or investors. By tailoring messages to match the needs and concerns of these target groups, property managers can attract more qualified leads. The podcast emphasized the significance of long-term marketing strategies and advised against short-term approaches that do not allow for proper traction. Focusing on generating leads from one avenue before expanding to other channels was recommended to streamline marketing efforts.

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