Music Ally Focus #50: Kristin Graziani, president of distribution and payments firm Stem, talks about the evolving role of digital distributors, and what artists actually want in their services.

Distributors hold even more keys to powerful fan-engagement opportunities than ever. Last year saw big changes in the space: aggressive geographic expansion, moves into NFTs, DeFi, and crypto, and fintech partnerships. Music Ally’s Editor Joe Sparrow talks to special guest Kristin Graziani, president of music distribution service Stem – who talks about the evolving role of digital distributors in 2022, and what artists actually want from their distributor, in an era when Direct-to-fan is becoming the default approach for emerging and established artists.

Stem: https://stem.is

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