Acquiring Minds When to Buy a Large Consumer Business
Nov 24, 2025
Taylor Mattingly, Co-CEO of Energy Ogre and former management consultant, shares insights from his unique journey of acquiring a consumer-facing business he was once a customer of. He discusses navigating Texas’s confusing deregulated energy market and his decision to lead a co-CEO partnership with his best friend. The flat-fee model for Energy Ogre emphasizes customer retention, while AI integration aims to enhance service. Plus, Taylor reveals the importance of building trust with potential sellers during the acquisition process.
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Pivot Fast When The Right Deal Appears
- When a clear high-quality target appears, drop other tracks and pursue it urgently.
- Be thesis-driven but stay flexible to change priorities quickly when the right deal surfaces.
Acquirer Was A Longtime Customer
- Taylor knew the founders and had been a customer for seven to eight years before acquisition.
- A life event (move to Germany) pushed the founders to sell and accelerated the LOI in May 2024.
Subscription Concierge Model Creates High-Quality B2C Revenue
- Energy Ogre charges $10/month to monitor rates, pick plans, and switch when savings justify it.
- That concierge subscription creates predictable, high-quality recurring revenue in a B2C market.