Agency Life Achieving Managed Growth for Your Agency w/ Joe Sullivan
Many agencies--just like yours--are echoing this common refrain:
Either it’s feast or famine right now.
In today's episode, Joe Sullivan shares how his agency, Gorilla 76, is experiencing a "feast" season where demand is exceeding supply.
They’re having to tell clients they can’t start working with them for several months–even if they’re ready to sign and start today.
It’s a good problem to have, but one that they’ve still got to solve. An aim for what Joe refers to as “managed growth.”
For context, Joe and his co-founder, Jon, lead their team of 29 full time employees in a marketing agency focused on the industrial and manufacturing sector.
In this conversation Joe shares:
- What they’ve been doing that’s likely lead to this increased demand for their services
- The tools they use as a leadership team to spot issues (like growing too fast or too slow) ahead of time and proactively address them before they fester
(Hint: Joe’s team are big believers in some EOS tools we also use here at Teamwork.com) - Specific recommendations on how to avoid burning out your team during times of high growth, and how to manage demanding clients
Resources mentioned in today's conversation:
- Get your copy of The State of Agency Operations Report (2023)
- Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/
- 3 Keys to Capacity Management w/ Amber Kemmis
- Officevibe (employee survey tool Joe's team uses)
- The Level 10 Meeting Format
- InstantAgencyTools.com
- Secret Tradecraft of Elite Advisors by David C. Baker
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