Mark Levine, a savvy domain investor known for innovative sales strategies, and Logan Flatt, who focuses on finance and technology keywords, share their insights on 2024's domain market. They reveal their impressive sales metrics and discuss the emotional aspects of selling domains. The duo emphasizes the importance of automation in managing vast portfolios and the benefits of collaborative bidding. Additionally, they explore shifts in sales reporting trends and the strategic advantages of acquiring established websites to enhance visibility.
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Quick takeaways
Mark Levine is having a standout year in 2024 with 68 domain sales and an increased median sale price of $4,800.
Evolving trends in domain registration fees and selling strategies emphasize the need for investors to adapt to market changes.
Deep dives
Domain Investment Performance Comparison
Mark Levine and Logan Flatt share their domain investment results for the year, revealing a positive turn in performance compared to the previous year. Mark is on track to achieve his best year ever, with 68 domain sales in the first three quarters, up from 58 for the entire previous year. Notable among his sales are several high-value transactions, with his median sale price increasing from $3,500 to about $4,800. In contrast, Logan's performance is mixed, as he has sold more domains than last year but has experienced a decline in high-value sales, relying more on lower-priced transactions.
Market Trends and Pricing Insights
The episode discusses evolving trends in domain registration fees, with registrars announcing price increases for various top-level domains, which reflects a broader annual trend. For instance, Identity Digital and GoDaddy Registry have both raised prices, affecting budgeting strategies for domain investors. Meanwhile, both Mark and Logan have adjusted their selling strategies, with Mark leveraging more programming and technology tools to optimize his outcomes. Their discussions reveal a need for investors to remain adaptable in a market where pricing pressures and consumer behaviors are in constant flux.
Sales Platforms and Strategies
Mark and Logan evaluate their sales platforms, highlighting the importance of agility and responsiveness in the domain market. While Mark has embraced the Adam platform to enhance visibility for premium domains, he also notes that many of his sales have shifted to Afternic due to its popularity. Logan expresses a cautious optimism about Adam, contrasting it with his previous experiences on SquadHelp, affirming that quality customer support has improved. Their partnership strategy effectively mitigates competition during auctions, showcasing the collaborative nature of successful domain investing.
Here’s how two domain investors are doing through three quarters of 2024. It’s time to check in with two of our most popular guests on the Domain Name Wire Podcast to see how their sales are going this year. Mark Levine and Logan Flatt share how many domains they’ve sold this year, which extensions, and […]