BE THAT LAWYER Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead
In this episode, Steve Fretzin and Seth Price discuss:
- Challenges of marketing and business development for lawyers and law firms
- Strategic differences between B2B and B2C legal marketing
- Importance of content creation and personal branding in legal marketing
- Lessons from entrepreneurial growth and mistakes in legal and digital ventures
Key Takeaways:
- Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.
- Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.
- Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.
- Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time.
"If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." — Seth Price
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About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age.
Connect with Seth Price:
Website: https://pricebenowitz.com/
Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364
LinkedIn: https://www.linkedin.com/in/sethprice
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
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