The GaryVee Audio Experience The New Marketing Playbook - Why Many Brands Are Losing Market Share
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Jan 7, 2026 Discover why television marketing is becoming overpriced and how brands are losing market share in the process. Explore the power of social media, where underinvestment could be costing businesses valuable attention. Dive into the potential of live streaming and emerging platforms as new marketing frontiers. Learn about the shift to 'interest media' and the advantages of targeted micro-campaigns. Plus, hear insights on hiring and fostering resilience in teams for long-term success. This discussion is packed with fresh marketing strategies!
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Social Attention Equals TV's Peak
- Social platforms hold consumer attention at a scale not seen since network TV's heyday.
- Brands must treat social as the primary attention channel for growth, not a teen fad.
Use Organic Posts To Test Creative
- Invest in organic social and obsess over the first three seconds, thumbnail, and copy for each video.
- Use organic performance as creative testing before putting paid media behind content.
TV's Reach Is Largely Potential
- TV sells potential reach while social delivers more actualized attention and integrated ad exposure.
- Integrated feed ads avoid the predictable commercial break problem that reduces TV ad effectiveness.