Leveling Up with Eric Siu

Connecting with Your Audience Through The Ask Method with Ryan Levesque | Ep. #359

6 snips
Jun 8, 2020
Ryan Levesque, the mastermind behind the Ask Method and founder of bucket.io, shares insights into leveraging quiz funnels for business growth. He emphasizes the power of data collection through interactive quizzes and showcases impressive success stories. Ryan explains how this strategy works for both established brands and startups aiming to build an audience. The conversation also touches on the evolving landscape of networking and events in a post-pandemic world, highlighting innovative approaches to audience engagement.
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ANECDOTE

Quiz Funnel Success Story

  • One client generated 1,032 email subscribers in 10 days using a quiz funnel during the pandemic.
  • This resulted in hundreds of thousands of dollars in immediate and recurring revenue.
ANECDOTE

SnackNation's Quiz Funnel Strategy

  • SnackNation, a $24 million subscription box company, uses a quiz funnel for lead generation and scoring.
  • They direct high-quality leads to sales reps and nurture colder leads.
ANECDOTE

Quiz Funnels and Acquisitions

  • Revolution Golf, acquired by NBC Golf for nine figures, used a quiz funnel to build a 2 million golfer list.
  • Another quiz funnel, Loan Builder, in the business funding space, was acquired by PayPal for $183 million.
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