The GaryVee Audio Experience

The Ups and Downs of TikTok Fame w/ Charli D’Amelio

Dec 21, 2019
Charli D'Amelio, a viral sensation and TikTok superstar, shares her journey from casual dancer to social media icon. She opens up about the thrill and challenges of sudden fame, including the pressure to stay relevant and its impact on her identity. Charli discusses the emotional toll of online hate while emphasizing the support of her fans. The conversation also touches on the complexities of managing personal relationships in the spotlight and the importance of staying authentic amidst the chaos of public life.
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ANECDOTE

Unexpected Fame

  • Charli D'Amelio's TikTok fame started unexpectedly with a duetted dance video.
  • Initially, she didn't tell anyone, confused about its sudden popularity.
INSIGHT

Pressure of virality

  • Going viral can create pressure for subsequent content, hindering creativity.
  • Many overthink content due to fear of judgment, changing their natural behavior.
INSIGHT

TikTok's Rise

  • TikTok's cultural relevance shifted rapidly, becoming cool among teens in mere months.
  • Initially, even Charli downplayed her TikTok involvement due to perceived stigma.
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