BE THAT LAWYER Sonya Palmer: Strategies for Scaling, Hiring, and Marketing Success
In this episode, Steve Fretzin and Sonya Palmer discuss:
- Keeping connections alive after meetings
- Growing teams and operations effectively
- Empowering women in law firms
- Using content and AI to grow practices
Key Takeaways:
- To avoid losing momentum after meetings, always establish a next step, whether scheduling a follow-up or agreeing on mutual actions that maintain the connection.
- A robust hiring process, including video interviews and task-based evaluations, ensures new hires align with company values and can meet performance standards.
- Women advancing in leadership roles bring invaluable diversity to law firms, fostering client trust and improving business outcomes by reflecting varied perspectives.
- Combining personal content strengths with tools like ChatGPT allows lawyers to efficiently generate scalable marketing materials that create lasting client engagement.
"Because in by being themselves and by being authentic, [women] have value....they don't have to pretend to be like the men. They have their own unique value, just like men do." — Sonya Palmer
Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Personal Injury Mastermind Podcast: https://podcasts.apple.com/us/podcast/personal-injury-mastermind/id1501754955
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509
About Sonya Palmer: Sonya Palmer, the voice behind LawHer, is a seasoned digital marketing expert and the SVP of Operations at Rankings.io, an Inc. 5000 SEO company for lawyers. Working closely with female attorneys at various career stages—many now firm owners—Sonya identified a critical gap: women were often trying to build their legal businesses alone, without visibility into successful models. Through LawHer, she aims to provide women in law the tools, insights, and community support needed to redefine success on their own terms.
Connect with Sonya Palmer:
Website: https://rankings.io/
Email: Sonya@rankings.io
Show: LawHer Podcast: https://podcasts.apple.com/us/podcast/lawher/id1599413853
LinkedIn: https://www.linkedin.com/in/sonyapalmer/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.