Ep 60 - The American dream: Building a killer MVNO
Feb 21, 2023
auto_awesome
In this podcast, the founder and CEO of US Mobile discusses his vision for the company and how it benefits from its public-cloud-first design. Topics include Ahmed's experience coming to the United States, what sets US Mobile apart from other MVNOs, the benefits of building in the public cloud, and the key public cloud attribute that Ahmed thinks is underrated by telcos.
U.S. Mobile differentiates itself from traditional mobile network operators by treating the company like a software company, leveraging cloud-based technology and offering customizable plans.
U.S. Mobile's cloud-first strategy has brought benefits such as increased speed and agility in deploying new services, scalability, and the ability to build a secure, scalable database technology.
Deep dives
Building a Digital Brand Like a Software Company
Ami Kitak, CEO of U.S. Mobile, discusses their approach to building a digital brand, which involves treating the company like a software company. By leveraging cloud-based technology and building everything from scratch, U.S. Mobile stands apart from traditional mobile network operators (MNOs) in the United States. With a focus on customizable plans and the ability for customers to configure their own plans, U.S. Mobile offers a unique and flexible service. The company's cloud-first approach has allowed for rapid growth and scalability, with the majority of their team consisting of engineers.
The Benefits of Cloud Technology in a Telco Business
U.S. Mobile's decision to adopt a cloud-first strategy, starting in 2015, has brought numerous benefits to their business. Through cloud providers like Google Cloud, U.S. Mobile has experienced increased speed and agility in deploying new services and features. Leveraging container management services and feature flagging techniques, U.S. Mobile can quickly experiment with changes and easily revert them if necessary, without impacting their customer base. The cloud has also provided scalability, security, and the ability to build a secure, scalable database technology.
Success and Growth Through Technology and Innovation
U.S. Mobile's focus on technology and innovation has propelled its success and rapid growth. With a small team of engineers and a software-oriented approach, the company has gone from $15 million to over $50 million in revenue in just a few years. Their technology-driven moat, built entirely in the cloud, has been a key factor in their ability to dominate the market. The company's economic scale, combined with its retention of engineering talent and continuous product improvement, has further solidified its position in the industry.
I spend a lot of time talking to telcos about how public cloud technology can help them delight subscribers and boost ARPU. Ahmed Khattak, founder and CEO of US Mobile, knows exactly what I’m talking about. He built the Mobile Virtual Network Operator (MVNO) natively on the public cloud from day one. In this episode, we talk about his vision for the company and how it benefits from its public-cloud-first design. Click play to hear our conversation about:
How Ahmed’s experience coming to the United States from Pakistan shaped his vision for US Mobile [01:50];
What sets the company apart from other US-based MVNOs [02:28];
The benefits of building in the public cloud [04:12]; and
The key public cloud attribute that Ahmed thinks is underrated by telcos [09:54].
Listen now by clicking play above or subscribe through your favorite podcast platform—see the links in the right column above. You can find the transcript for this episode here.
The Telco in 20 podcast won a 2022 Platinum MarComm Award, a 2022 Gold Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!
This week’s guest
About Ahmed Khattak
Ahmed Khattak is the CEO and founder of US Mobile, a fast-growing Hybrid Network Operator that’s disrupting the wireless industry with more than 400 customizable plans, cutting-edge features, and world-class customer service. With a wealth of experience in the telecommunications industry, Ahmed is on a mission to democratize connectivity. He has been recognized as Bloomberg Businessweek’s “Top 25 Entrepreneurs under 25,” Under30CEO’s “Top 30 Most Influential Entrepreneurs under 30,” and a finalist for Entrepreneur Magazine’s “Entrepreneur of the Year.”
PodcastCredits
Executive Producer and Host: Danielle Royston, TelcoDR