

Ep 125: The Unlikely Story of How An Insolvency Lawyer Built A Global Trademarks Company
May 31, 2021
Nehal Madhani, Founder and CEO of Alt Legal, shares his unique journey from insolvency lawyer to legal tech entrepreneur. He highlights how an early endeavor in trademark registration revealed significant gaps in existing software, leading to the creation of Alt Legal. The conversation touches on the evolution of trademark management, the impact of the pandemic on trademark registrations, and the company's innovative solutions for automating trademark applications globally. Madhani also discusses future goals and the importance of community in trademark practice.
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From Insolvency Lawyer to Legal Tech Founder
- Nehal Madhani, Alt Legal's founder, was an insolvency lawyer who'd never practiced trademark law.
- His entrepreneurial journey began with a Craigslist-like platform for college students, which failed but sparked his interest in startups.
Trademark Software Gap
- Existing IP docketing software prioritized patent law, neglecting trademark lawyers' needs.
- Madhani saw an opportunity to create modern, trademark-focused software leveraging APIs for automation.
Pivoting to Docketing
- Alt Legal pivoted from document assembly to docketing after customer feedback.
- They recognized the greater need for tracking existing trademarks versus filing new ones.