TED Talks Daily How to write less but say more | Jim VandeHei
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Jul 15, 2022 Discover how to captivate in a distracted world by writing less and saying more. Jim VandeHei shares insights on the transformation of information consumption in the digital age, where skimming has replaced deep reading. He examines the impact of information overload on attention spans and offers strategies for effective communication. Learn about 'smart brevity' and how organizations thrive by using concise messaging to engage their audiences. Get practical tips to enhance clarity and connect with readers in a meaningful way.
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Obama Column Anecdote
- Jim VandeHei wrote a 1600-word column about President Obama that generated significant buzz but low readership.
- Data revealed that most people didn't read past the first page (450 words).
CIA and Presidential Brief
- The CIA contacted Axios to improve their spies' communication skills, specifically for crisper threat explanations.
- A Presidential Daily Brief writer, inspired by Axios's approach, joined Axios.
Jamie Dimon's Letter
- Jamie Dimon's 32,000-word annual letter had limited engagement.
- Condensing it to a few hundred words using smart brevity significantly increased readership.