United’s Rick Haase on competition, mission and brokerage values

In this episode of the Real Trending Podcast, Tracey Velt speaks with Rick Haase, President & COO of United Real Estate, about the current state of the real estate industry, focusing on the surge of lawsuits, particularly regarding private listing networks. They discuss the importance of having a clear mission for brokerages, the strategies for growth in a changing market, and the implications of the NAR settlement. Haase emphasizes the need for operational excellence and the financial wellness of agents as key components for success in the industry.

Here is a glimpse of what you’ll learn:

• The real estate industry is currently facing a surge in lawsuits, particularly related to private listing networks.
• Private listing networks are not a new concept; they have existed in various forms for years.
• A clear mission focused on the financial trajectory of agents is crucial for brokerage success.
• Financial literacy and wellness programs can significantly impact agents’ financial health.
• The market is fragmented, and competition will naturally evolve without external intervention.
• Operational excellence and disciplined cost management are essential for thriving in the real estate market.
• The NAR settlement has complex implications that may not lead to a complete overturn but will require adjustments.
• Growth strategies should focus on organic recruitment and mergers with smaller brokerages.
• Agents need to be mission-driven and integrity-focused to succeed in the current market.
• The market will ultimately dictate the success of new business models and strategies.

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.