Most financial advisors conduct some version of goals-based planning.

If you’re helping a client use their money to accomplish a goal, then you’re doing goals-based planning.

But goals are formed and shaped by values. Yet, “goals-based planning” is an industry buzzword, and “values-based planning” is more like a foreign language.

Natalie Taylor CFP®, BFA™ has built her practice around “Values-Based Financial Advice That Works In Real Life” and joined the show to explain why her values-based approach is more effective than a goals-based approach and how she implements it throughout her work with clients.

We discuss:

Why she prefers advice that gets 90% of the results rather than 100% optimal advice
Why defining goals with clients comes after assessing values, net worth, and cash flow
The “Values Exercise” she developed to help clients define their values
The “Big Win” Natalie gets for most of her clients that helps create momentum during implementation
The skills humans possess that computers will never replicate

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Connect with Brendan Frazier:

33: Values-Based Financial Advice That Works in Real Life with Natalie Taylor