The Game with Alex Hormozi 5 Things I Just Learned After 14 Years of Business | Ep 873
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Apr 21, 2025 Discover the strategic costs of business changes and why they often lead to a 20% drop in effectiveness. Learn about the ICE framework, which helps weigh the impact, confidence, and ease of improvements. Dive into pivotal insights about customer retention and the unique challenges faced by businesses earning between $1 to $3 million. Alex shares hard-won lessons on the critical role of focus and thoughtful decision-making in scaling success.
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Cost of Change Impact
- Changing business processes usually causes an immediate 20% drop in performance.
- Only pursue changes with potential improvements well above this guaranteed performance cost.
Prioritize Improvements with ICE
- Use the ICE framework: Impact, Confidence, Ease, to prioritize business improvements.
- Document all ideas and implement those with the highest combined scores first.
Virality Is Not Always Key
- Not all products benefit from virality; B2B customers often avoid sharing to protect competition.
- Highest priority should be revenue retention as recurring customers build a stable business.