In this episode, Jac shares a powerful conversation from her guest appearance on Laura Sinclair's "This Mother Means Business" podcast. If you've been confusing social media growth with actual sales, or struggling to convert your audience into paying clients, this episode will completely shift your perspective on what it takes to build a profitable business.

Jac breaks down the critical distinction between marketing and sales—and why having 100,000 followers means nothing if you can't get them to buy. She reveals why women are naturally gifted sellers (even when it feels uncomfortable), shares strategies for building confidence in your pricing, and explains how to handle objections without resorting to aggressive "bro" tactics.

You'll also hear about the Honeybees Profit Planner and why knowing your real numbers—not just arbitrary revenue goals—is essential for building a sustainable business that actually supports your life.

Topics Discussed in the Episode:

The difference between marketing reach and sales conversion
Why women excel at selling through listening and relationship-building
How to get comfortable with uncomfortable sales conversations
Strategies for handling real vs. fake objections
Building confidence in your pricing without becoming pushy
The importance of knowing your actual financial needs vs. vanity metrics

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The Real Difference Between Marketing and Sales (And Why You Need Both)