The Voice of Retail Taking Employee Engagement to the Next Level with Jenny Posthumus, Director, Fire & Flower Cannabis
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
There is no question that employee engagement, education, encouragement, and team building within the retail industry are more critical now than ever before.
In this episode, we meet Jenny Posthumus, Director, Employee Experience Fire and Flower. Jenny tells us about leveraging her five years in the cannabis space into 25 years of practical communication and employee engagement. We discuss the unique challenges and opportunities of finding, keeping and growing your front-line retail workforce into a decisive sustainable competitive advantage with crucial tools that make a real difference.
Thanks to Nudge for supporting this episode!
About Jenny
Mrs. Posthumus is a management professional and leader who has found her home in the cannabis industry. She is passionate about communications, employee engagement and continuous learning. She works hard to create opportunities to foster an environment in which employees can thrive. She believes that all organizations can exceed expectations when their employees are given the correct tools and knowledge to succeed. She is dedicated to developing those around her to their full potential.
Prior to joining Fire and Flower as the Director of Employee Experience and Internal Communications, Jenny Posthumus developed her communication, employee development and project management skills as the Director of Corporate Communications for Supreme Cannabis and the 7ACRES brand.
Outside of Fire and Flower she is continuously involved in local non-for-profit committees, local events and fundraising initiatives that give back to the community in which she lives.
Mrs. Posthumus holds certification in Project Management and holds her Ontario Real Estate Sales License.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.