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Wealthy Way
Unlocking Success in Direct-to-Seller Marketing: TOP Lessons
Jun 12, 2024
Ryan Pineda, an expert in direct-to-seller marketing and real estate investing, discusses balancing high ROI in marketing and outsourcing strategies in real estate investing. He emphasizes the importance of maintaining a minimum 3X ROI and adapting to modern marketing trends like inbound marketing.
16:01
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Quick takeaways
- Increasing marketing budget to reduce ROI can lead to greater profits by tapping into potential higher returns.
- Adaptation to emerging marketing trends like pay per lead is crucial for successful marketing in real estate.
Deep dives
Importance of Scaling Marketing Investments
Investing in marketing with the expectation of high ROI is essential, but the focus should shift towards scaling the investment as the returns increase. While a 10x ROI may initially seem impressive, expanding the marketing budget to reduce the ROI to 5x can significantly increase overall profits. By strategically increasing spending even with a lower ROI, such as going from spending $5,000 to $20,000 a month, investors can achieve greater profitability by tapping into the potential of higher returns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode