Unlocking Success in Direct-to-Seller Marketing: TOP Lessons
Jun 12, 2024
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Ryan Pineda, an expert in direct-to-seller marketing and real estate investing, discusses balancing high ROI in marketing and outsourcing strategies in real estate investing. He emphasizes the importance of maintaining a minimum 3X ROI and adapting to modern marketing trends like inbound marketing.
Increasing marketing budget to reduce ROI can lead to greater profits by tapping into potential higher returns.
Adaptation to emerging marketing trends like pay per lead is crucial for successful marketing in real estate.
Deep dives
Importance of Scaling Marketing Investments
Investing in marketing with the expectation of high ROI is essential, but the focus should shift towards scaling the investment as the returns increase. While a 10x ROI may initially seem impressive, expanding the marketing budget to reduce the ROI to 5x can significantly increase overall profits. By strategically increasing spending even with a lower ROI, such as going from spending $5,000 to $20,000 a month, investors can achieve greater profitability by tapping into the potential of higher returns.
Marketing Trends and Adaptability
Marketing trends, like fashion, continually evolve, with strategies going in and out of style over time. Strategies such as cold calling and TV commercials have experienced cycles of popularity and saturation in the real estate industry. Staying ahead in marketing requires adaptation to emerging trends, like pay per lead, while being aware that oversaturation can reduce effectiveness. Successful marketers understand the importance of shifting strategies to capitalize on changing consumer behaviors.
Outsourcing Marketing for Efficiency and Cost-Effectiveness
Outsourcing marketing activities is advocated for by the speaker due to the complexity and cost associated with in-house marketing efforts. Building a proficient marketing team internally necessitates significant financial investment, ranging from hiring skilled professionals like copywriters and media buyers to managing various aspects of advertising campaigns. By outsourcing to specialized agencies or utilizing services like virtual assistants, investors can leverage expertise more cost-effectively, ensuring efficient marketing operations while focusing on core business activities and maximizing returns.
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Balancing High ROI in Direct-to-Seller Marketing and Marketing Trends
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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