

#259: My numbers from May 2025 [From The Lab]
22 snips Jun 17, 2025
Dive into an enlightening monthly performance review where key metrics and creative strategies take center stage. Discover how email automation boosted course sales, and why a shift towards YouTube is in the spotlight over social media. Jay shares personal anecdotes, including family vacations and the dilemma of an over-budget event. Plus, learn about crafting trust within community growth and the importance of personal well-being amid business challenges. It's a behind-the-scenes look at the dynamics of modern content creation!
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Boost Course Sales with Automation
- Use email automation to increase course sales by highlighting best purchases to subscribers.
- Employ dynamic footers and call-outs tailored to subscriber suitability to encourage purchases.
Shift Content Focus to YouTube
- Social media is currently a boom or bust field requiring heavy efforts for success.
- Focus resources on YouTube growth rather than inconsistent social media platforms.
Struggling with Confidence
- Jay has been feeling less confident lately due to lack of evidence proving big projects' success.
- Uncertainty about his book proposal and event return causes nervousness and creative difficulty.