CONEX S12: What the Rise of Account-Based Marketing Means for Your Team

Jon Miller, CEO and Co-Founder of Engagio, joins the Content Experience Show Podcast to discuss staying relevant in the era of account-based marketing.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• The most meaningful ways lead generation has changed in the last 15 years.
• The difference between being a lead-focused marketing team and an accounts-focused team.
• Why your post-sale marketing strategy is more important than ever.
• Insight on crafting personas for account-based marketing.
• How Alexa and Google Home could eventually change B2B content marketing.
• Real-world examples of well-executed account-based marketing.

Resources:

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Download Engagio's The Clear and Complete Guide to Account Based Marketing.

Visit contentexperienceshow.com for more insights from your favorite content marketers.