How the concept 'Stand-to-pee' for women came into existence? | Deep Bajaj, Founder and CEO, Sirona Hygiene Pvt Ltd (PeeBuddy)

Sanitary hygiene in India has always been an issue. It is hard to swallow facts. When it comes to women's hygiene, it gets even worse. We do not see people speaking about feminine hygiene issues frequently. Today, we present to you a man, who identified the problem and jumped into solving the taboo issues for the women around him and for women worldwide. Mr. Deep Bajaj, the Founder, and CEO of Sirona Hygiene Private Limited, better known by his brand name PeeBuddy, has been awarded the social entrepreneur of the year award and has been recognized several times before. Clean toilets were always a matter of concern for his wife whenever they went out. They understood the needs of the women and developed products like stand-to-pee funnels for women, period pain relief patches, disposal bags, anti-chafing cream for rashes from sanitary napkins, intimate washes, menstrual cups, and many more. Today, the world is learning from them and saving a lot of problems from taking place. Mr. Bajaj has received great testimonials from the women that his products have helped them and saved them from medical issues. People like him, definitely are the future.

Click on the play button to listen to the challenges and learnings of this man, who decided to leave everything to help women.