Dr Nicola Powell | Behavioural science of property buying | Insights from Domain.com.au

We love nothing more than data, data and data, and in this episode we interview Dr Nicola Powell, Senior Research Analyst at Domain, she is at the helm of Domain’s data reports and has appeared in various mainstream media outlets. Nicola delves deep into the search data and behavioural science of buyers and sellers, also giving us tips and tricks on how to utilise Domain data to make better property decisions. 

Here’s what we covered:

• How many properties were on the market at a discount?
• What makes sellers decide to price edit?
• How many properties are sold through private treaty?
• Why the Australian market is made up of thousands of micro markets.
• What macro data should home buyers be looking for?
• How many properties are currently transacting?
• Is the fear of a second lockdown in Sydney impacting the supply of property?
• What are buyers searching for in their future property?
• What areas are people searching for the most?
• What data is Domain harvesting from you?

This weeks Dumbo:

• Falling in love with a property that has transacted several times in a short period of time

RELEVANT EPISODES:Episode 123 | Martin North Episode 125 | Damien Cooley Episode 133 | Alice Stolz

Domain Reports:House Price Report Healthy Suburbs

HOST LINKS:Looking for a Sydney Buyers Agent? www.gooddeeds.com.au Work with Veronica: https://linktr.ee/veronicamorgan

Looking for a Mortgage Broker? www.wealthful.com.au Work with Chris: hello@wealthful.com.au

Send in your questions to: questions@theelephantintheroom.com.au

EPISODE TRANSCRIPT: Please note that this has been transcribed by half-human-half-robot, so brace yourself for typos and the odd bit of weirdness…This episode was recorded in August, 2020.

https://www.theelephantintheroom.com.au/podcasts/140

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