A Change of Brand Branding in the Age of AI with Teemu Suviala
Aug 5, 2025
Teemu Suviala, the Global Chief Creative Officer at Landor, brings a wealth of experience from his journey as a cartoonist to branding titan. He dives into the intricate dance between AI and the branding world, exploring how AI can enhance creativity without overshadowing the human touch. Suviala shares insights on the balance of innovation and emotional connection in design, the challenges of integrating AI thoughtfully, and the need for transparency to build trust in brand relationships. Can AI really flip the script in branding? Tune in to find out!
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Episode notes
AI Supports, Humans Create
- AI is great for research and augmenting creativity but cannot replace original human ideas yet.
- The real value of branding lies in human-generated insights applied to specific clients and contexts.
Risk of Generic AI Output
- AI tends to produce similar patterns, risking generic, undifferentiated brand outputs.
- Human experience and creativity are essential to maintain brand differentiation and relevance.
Use AI to Augment Creativity
- Use AI to automate repetitive tasks like font kerning, freeing creatives to focus on higher-level work.
- Always critically review AI-generated outputs as AI can still make errors that need human curation.
