Branding in the Age of AI with Teemu Suviala
A Change of Brand
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AI's Impact on Branding and Creativity
In this chapter, speakers explore the transformative influence of AI on the branding industry, highlighting both its potential benefits and limitations. They discuss the evolution of AI in graphic design and share personal experiences reflecting on the balance between technology and human creativity. The conversation emphasizes the necessity of a human-centric approach to ensure that AI enhances, rather than replaces, critical thinking and emotional connections in design.
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