We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!

Talking Points

What made you want to host this event? This was not your first one.
How to plan for an event - compare this event to your previous ones.
Moving shop around
Go visit another shop’s event - take ideas away
Who to connect with to pull off a great event
Partners?
Vendors?
Chambers?
Professionals? (Renting tables/chairs, photographer, DJ, food, etc)
Marketing the event
Fliers
Emails
Social posts
FB Event
Chamber
What to do while you are at the event hosting
Delegate and let others do their thing
When folks arrive - orient them to what is going on
Introduction - what do you say?
Prizes, Entertainment, Bounce House
Announcements - what are you saying?
Mingling - close conversations by introducing someone to someone else & thank them for coming
Introducing others
Cleanup and reorganization
Follow-up - what to do after the event?
Debriefing, review notes
Anything you’d change/do differently?
What’s your next event?

How To Get In Touch with Cinch CRM

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How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

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Planning, Prep, and Execution of Shop Events with Tim Chakarian of Bimmer PhD Motorsports [E050]