The Influencer Podcast The Personal Brand Shift You Need to Make This Year
In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm.
We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you’re ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are.
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KEY POINTS:
02:42 Summer Show Flip Episode
04:54 Defining a Personal Brand
08:19 Messaging vs. Content
10:29 Owning Your Authority
21:39 Business Tools and Automation
26:06 Building a Business with Contractors
26:53 The Importance of Automation and Human Touch
28:04 Mastering Social Media Messaging
29:38 Momentum Messaging Framework
34:39 Special Messaging Offer
36:35 TikTok Whirlwind and Diversification
41:29 Looking Forward to 2025
44:57 Ideal Clients and Audience
47:20 Biggest Business Secret
49:31 Conclusion and Newsletter Invitation
QUOTABLES:
“ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon
“ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin
GUEST RESOURCES:
You can listen to more of Stephanie on The Entreprenista Podcast
Listen to Stephanie’s Episode of The Influencer Podcast
RESOURCES:
[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!
[HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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