The Work IS the Reward + Overdoing Customer Service – Business Brain 706

In this episode of Business Brain, you’re reminded that the work itself is the reward—and that avoiding the arrival fallacy is key to building a Charmed Life. Shannon and Dave push you to reframe your mindset from have to to get to, reinforcing that shared effort fuels momentum. You’ll see how celebrating your team—especially on Extraordinary Work Team Recognition Day—creates a culture where contribution feels meaningful and progress stays sustainable.

Then you dive into the art of employing confident helpfulness. You’re coached to stop bending over backward until clients walk all over you and to use clarity as your strongest service tool. Sometimes the most helpful thing you can do is tell someone that what they want isn’t the process. You’ll learn to choose a blunt-and-polite mindset—the one that says they’re lucky to do business with you—so you protect your boundaries, elevate your value, and lead with intention.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #706 for Thursday, December 4th, 2025
  • December 4th: Extraordinary Work Team Recognition Day
• 00:01:58 The work is the reward
  • The arrival fallacy
  • We GET to do this together!
• 00:11:21 SPONSOR: Intuit QuickBooks Payroll – Take control with QuickBooks Payroll today at QuickBooks.com/payroll
• 00:12:45 SPONSOR: Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/businessbrain/ #rulapod
• 00:14:39 Employing Confident Helpfulness
  • Be aware when you bend over backwards so far that you’re laying down and the client is walking all over you
  • When trying to help the client through the process, sometimes the best thing to do is to tell them “this is not the process”
  • Two mindsets: direct and polite… vs blunt and polite
    • Blunt = they’re lucky to do business with us
    • Direct = we’re lucky to do business with them
    • Go with Blunt!
• 00:24:31 Business Brain 706 Outtro
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