Brandon Doyle, a creative entrepreneur, joins Chris Koerner to explore the craziest business ideas that can actually thrive. They dive into bizarre concepts like Excel esports and horse hair competitions, revealing how quirky ideas can lead to massive profits. The duo brainstorms unique marketing strategies, including a ghost-free home guarantee and exhilarating competitive events. They also discuss the surprising revival of print media with niche magazines, proving there's still a market for physical products in a digital age.
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Horse Hair Competition Success
A horse hair competition in Central Valley, California sells tickets and entry fees, attracting thousands of signups.
This shows unique local events can generate significant revenue even without being in major cities.
volunteer_activism ADVICE
Use Creative Competitions
Create creative and fun competitions related to your business to attract customers and eyeballs.
Examples include races or speed challenges relevant to your service, fostering engagement and potential leads.
insights INSIGHT
Passion Creates Market Demand
People will pay money to watch or compete in seemingly niche events like Excel esports or financial modeling competitions.
Passion for a topic drives market opportunities, no matter how unusual the field.
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The story follows Sanger Rainsford, a big-game hunter from New York City, who falls off a yacht and swims to Ship-Trap Island in the Caribbean. There, he encounters General Zaroff, a Russian aristocrat who has grown bored with hunting animals and now hunts humans for sport. Rainsford is forced to participate in Zaroff's twisted game, using his hunting skills to survive against Zaroff, his servant Ivan, and a pack of hunting dogs. The story explores themes of morality, survival, and the human condition.
I sat down with Brandon Doyle (x.com/_BrandonDoyle_) for part 2 of our two-part episode, if you haven’t listened to part 1 yet, go check out Ep. #171.
In this one, we talked about how the weirdest business ideas can actually make the most money. We started with Excel esports, horse hair competitions, and a $7M business turning YouTube tutorials into magazines. Then we riffed on viral marketing stunts like the ghost-free home guarantee, crazy no-code competitions with live commentary, and even a “Most Dangerous Game” style footrace. Toward the end, we dove into how physical products like magazines or plaques could become the next big thing in a world obsessed with digital.
00:00 The Power of Unique Business Ideas 03:03 Creative Event Marketing Strategies 05:53 Innovative Competition Concepts 09:13 Survival Challenges and Unique Experiences 12:04 Viral Marketing and Content Creation 14:55 Physical Products from Digital Content 18:11 Quirky Marketing Ideas for Real Estate 21:02 Embracing Creativity in Business
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs 
