Today, Explained Apple’s $3,500 goggles
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Jun 6, 2023 
David Pierce, Editor at The Verge, dives into Apple's ambitious launch of the Vision Pro mixed reality headset. He discusses its hefty price tag and mixed public reactions, raising questions about its practicality and social implications. The conversation highlights challenges with user comfort and the importance of social interaction in tech adoption. Pierce also explores how this move could redefine Tim Cook's legacy and shares intriguing parallels between augmented reality and self-driving cars.
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Apple's Vision Pro Development
- Apple has been working on the Vision Pro headset for almost eight years.
- The idea of AR/VR has been around for decades, seen in movies like "Ready Player One."
No "iPhone Moment"
- The "iPhone moment" wasn't an instant success.
- It took years for the iPhone to gain popularity after its initial release due to its high price and limited functionality.
Vision Pro Use Cases and Dystopian Concerns
- Apple focuses on three main uses for Vision Pro: productivity with virtual screens, communication with lifelike avatars, and capturing 3D memories.
- The demos, such as filming your kid's birthday party through the headset, raised dystopian concerns.