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Today, Explained

Apple’s $3,500 goggles

Jun 6, 2023
David Pierce, Editor at The Verge, dives into Apple's ambitious launch of the Vision Pro mixed reality headset. He discusses its hefty price tag and mixed public reactions, raising questions about its practicality and social implications. The conversation highlights challenges with user comfort and the importance of social interaction in tech adoption. Pierce also explores how this move could redefine Tim Cook's legacy and shares intriguing parallels between augmented reality and self-driving cars.
26:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Apple is pioneering spatial computing with a $3,500 AR headset.
  • Apple aims to redefine consumer tech by merging digital and real elements.

Deep dives

Apple's Vision Pro: A Leap into Spatial Computing

Apple's Vision Pro is an augmented reality headset that blends the digital and real worlds. Priced at $3,500, it aims to introduce spatial computing by projecting digital content onto real surroundings. Despite its high cost, Apple views it as a pioneering step towards a new consumer gadget era beyond phones and wearables, though skeptics question its practicality and mass appeal.

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