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Apple’s $3,500 goggles

Today, Explained

CHAPTER

Apple's Vision Pro: The Next Leap or Just Hype?

This chapter examines Apple's newly announced Vision Pro augmented reality headset, comparing it to past technologies while addressing its ambitious price and potential market reception. The conversation critiques Apple's ability to demonstrate the headset's value, highlighting skepticism regarding its practical applications and social implications. Furthermore, the chapter reflects on the history of augmented reality and virtual reality devices, considering whether Apple's offering can succeed where others have fallen short.

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